Wednesday, April 18, 2012

The normal people could not afford the bronze sculpture

Network rice crackers, biscuits shape the look of the keyboard keys, with an embossed effect image spokesperson, Li Bingbing, Li Bingbing is online character modeling of our planning, basically serve them. Marketing Academy: General "80" has what kind of definition? Ding Jiayong: mainly on defining the birth of a limit. Countryside is not showing "80" group? The intended use of the jue, a sort of bronze was to drink wine. I think it will. The urban-rural divide not be significant because rural TV is now also very popular, such as Super Girl, born in rural areas this year as you can see, so this kind of social, cultural, ideological lot of things large extent, via television, radio and network lines, Road thoroughfare to spread, so I think that will be rendered in rural areas, but may be the extent of the fashion of large and medium-sized cities slightly different kind of inner character the characteristics of things not be much difference.
 Marketing Academy: Do you think that after 80 of the consumer behavior of the characteristics of businesses from which products and services to start? Marketing planning have important implications for the future? With the time goes on, some of the bronze turn into sacrificial vessels. Dingjia Yong: As compared to most of these children have only one child, only child and the parents' generation has a strong concept of "enjoy life". On the generation value is "material consumption", such as money repairing the main "family assets" - as large as housing, small refrigerator, color TV, etc.; only child is sensory consumer "- to buy a CD , mp3, Internet, interactive games, travel, parties abroad.
Their consumption behavior and bronze consumer psychology than with the previous generation, the occurrence of great changes, breaking the traditional pursue frugal and conservative spending philosophy into the even more popular in recent years, open ahead of consumer attitudes, with the characteristics of distinct consumer awareness. These changes will in the near future to change the consumption structure and consumption habits of Chinese society. Fang Yi appeared later than the other wine bronze.  Therefore, in-depth understanding and analysis of consumer behavior and psychological characteristics after 80 generations, to understand China's social consumer trends and to grasp the huge potential consumer market has an important significance.
 Such as cell phones began to enter our lives is defined as "durable goods" now? With the popularity of mobile phones has become a fast moving consumer goods, primary school children will have a cell phone. The majority of the bronze in ancient China were confined to the nobilities. Them for the phone to ask for more the appearance of design, the personalized treatment of the shape, style, fashion, more focused on change and the star, similar to many, as mentioned above, the mp3, mp4 and other products, does this mean? Means that product life cycles are becoming shorter and shorter, means that production must have the ability to launch new products quickly fatigued to keep up with their rapid grade change and is always much faster than the previous generation. Marketing Academy: From the perspective of business, do you think how to develop "80" consumer groups?
What are the measures to be taken in the business strategy and marketing positioning? Ding Jiayong: there is a business that "cool activate the marketing strategy is mainly reflected the seven major topics: happiness, science and technology, masculine, feminine, celebrity, personality and brand. The normal people could not afford the bronze sculpture. The ultimate goal is to understand how to give the brand, products and services strength, giving the young target audience in order to force. Short, the strategy of "cool activate the activation of the personality" is the most prominent trend. Cool personalized key is to use a variety of possible personalization options to make your imprinted on the products and brands branded.

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